Labs by hims & hers
I led design of the storefront vision for the Hims & Hers Labs launch, shaping how the entire experience looked and moved. From establishing the digital art direction to defining motion cues, animation rhythms, and interactive moments, the goal was to make diagnostics feel clear, modern, and human. Every detail, from how information unfolds on the page to how visual elements guide attention, was crafted to introduce Labs as a seamless extension of the hims & hers ecosystem.
Responsibilities
Digital Art Direction, Digital Design, Interaction Design, Motion Design
Team
Cort Cunningham, Sterling Salzberg, Dave Soderberg, Christine Cha
Year
2025
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Select screens from an early direction I really loved exploring. Ultimately not selected, but this direction hinted at a more elevated expression for the brand that still feels appropriate for this new category launch.
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