I led the design of the Hims & Hers Innovation page, shaping it as a tone-setting moment for the brand. Subtle Rive animations supported the story, adding just enough movement to bring the company’s technology to life without overwhelming the message. The motion system helped translate complex tools like clinical workflows, personalized treatment engines, and real-time pharmacy operations into visuals that feel intuitive and alive. By blending interaction, animation, and thoughtful pacing, the page gives people a clearer, more engaging view of how the company builds modern, accessible healthcare behind the scenes.