Care/of Protein marked the brand’s first major category expansion since its flagship vitamin packs, extending personalization into daily nutrition. We built the line around two form factors, full-size tubs for home use and single-serve sachets for on-the-go routines, and offered both whey and plant-based formulas in two flavors each. The system was designed to feel clean, modern, and unmistakably Care/of, giving customers a seamless way to elevate their wellness rituals.

Care/of was later acquired by Bayer in 2020 for $225 million, a milestone that underscored both the brand’s cultural impact and the strength of the foundation our team built.

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