Joining Care/of as the first creative meant helping shape the brand from its very first breath. I led the design team across brand and product during a time when Care/of was defining what modern DTC could look and feel like—personal, warm, and obsessively well-designed. I touched every corner of the experience, from the iconic onboarding quiz of the digital product to packaging systems, mobile app, and the launches of three major categories: personalized vitamin packs, quick sticks, and protein powders.

Care/of was later acquired by Bayer in 2020 for $225 million, a milestone that underscored both the brand’s cultural impact and the strength of the foundation our team built.