Launching Base meant introducing a new kind of at-home health company, one built around 20+ lab tests, clinician oversight, and technology that turns real symptoms into real guidance. It’s a platform designed to make understanding your body intuitive, actionable, and continuous. I led the digital art direction and designed the launch site that brought this vision to life.

Base was acquired in 2025 by Superpower, a preventative health platform focused on long-term wellness and early intervention, marking a major step forward in scaling Base’s mission and accelerating its impact.

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